GB Tick Pricing Plans

Free Forever
A zero-cost plan to claim your free WhatsApp Business API, apply for the WhatsApp Blue Tick and run Meta ads. Great for testing before you scale.

WhatsApp API FREE for life

₹0Forever
No card required
Get started

WHAT YOU GET

  • Free WhatsApp Business API
    Get the official WhatsApp Business API on your number through GB Tick, with no setup or procurement fee.
  • Free WhatsApp Blue Tick Application
    We apply on your behalf for the verified WhatsApp Business (Blue Tick) badge, subject to Meta approval.
  • Run Meta Ads with 1,000 FREE Ad Credits
    You can run Meta ads right from the Free plan. Connect your Meta Ads Manager to GB Tick and get 1,000 free Meta ad credits to launch your ads with the GB Tick Ads Manager.
  • ₹50 Free Conversation Credits
    A sign-up bonus of ₹50 in WhatsApp Conversation Credits. Broadcasting is not available on the Free Forever plan, so upgrade to any paid plan to start broadcasting and put these free credits to use.
  • Unlimited Free Service Conversations
    Replying to any user message within the 24-hour service window is always free, on every plan.
  • Click-to-WhatsApp Ads Manager
    Create and manage Click-to-WhatsApp ads directly from GB Tick. Your ads open a WhatsApp chat instantly, so leads land straight in your inbox.
  • Upload & manage unlimited contacts
    Import as many contacts as you like; you pay only for the conversations you actually send.
  • Up to 10 Tags & 5 Custom Attributes
    Label contacts with up to 10 tags and store up to 5 custom data fields for basic segmentation.
  • Create template messages
    Build and submit WhatsApp message templates (marketing, utility, authentication) for Meta approval.
  • Live Chat Dashboard
    A shared inbox to view and reply to all incoming WhatsApp chats in real time.

Basic
Everything you need to launch WhatsApp marketing: broadcasting, retargeting and a shared team inbox.

Get started fast

₹1,000/ month
Billed annually
Get started
Additional 18% GST chargeable

PER TEMPLATE MESSAGE

Marketing₹0.99
Utility₹0.17
Authentication₹0.17
ServiceFree

FEATURES

  • All Free Forever features
  • Messaging speed: 40 messages/sec
    Broadcasts go out at up to 40 messages per second (about 2,400 per minute).
  • 1 Owner + 5 FREE Agents included
    One account owner plus five agent logins for the shared inbox; extra agents are ₹750 per month each.
  • Smart Audience Segregation
    Filter and group contacts by tags and attributes to send the right message to the right audience.
  • Broadcasting & Retargeting
    Send bulk WhatsApp campaigns and re-engage users based on how they responded to earlier ones.
  • Smart Campaign Manager
    Create, launch and monitor broadcast campaigns from a single dashboard.
  • Template Message APIs
    Trigger your approved template messages programmatically from your own app or backend.
  • Multi-Agent Live Chat
    Multiple agents handle WhatsApp chats together from one shared team inbox.
  • Agent Transfer & Manager Monitoring
    Reassign chats between agents and let managers monitor live conversations.
  • GB Tick Marketplace Integrations
    Connect ready-made integrations (CRMs, payments and automation tools) from the GB Tick marketplace.
  • Shopify & WooCommerce Integrations
    Sync your store to send order, shipping and abandoned-cart notifications on WhatsApp.
  • Shared Team Inbox
    A single inbox your whole team works from, with chats routed to the right agents.
  • Up to 10 Tags & 5 Custom Attributes
    Label contacts with up to 10 tags and store up to 5 custom data fields for basic segmentation.
  • Create 2 Audience Segments
    Combine multiple attributes & tags to create segments of your audience, like "Customers in India", "Customers in USA" or "Hot Leads", and target the whole segment in your broadcasts & retargeting campaigns in one go. Basic includes 2 segments.
  • Up to 1 GB cloud storage
    Up to 1 GB to store the media (images, PDFs and videos) used in your templates and chats.
  • Click-to-WhatsApp Ads Manager
    Create and manage Click-to-WhatsApp ads directly from GB Tick. Your ads open a WhatsApp chat instantly, so leads land straight in your inbox.

ADD-ONS

  • AI Chat Agent
    A WhatsApp AI agent that understands and replies to customers in natural language, with knowledge base Q&A, long-term memory and tool calling. Purchased separately on top of any plan.
    ₹3,500/month · charged separately
  • Chatbot Flows
    Keyword and rule-based chatbot flows with a drag-and-drop builder, WhatsApp cart management and catalog sharing. Purchased separately on top of any plan.
    ₹2,500/month · charged separately
  • Team Members
    Add extra agent seats (team logins) to your shared inbox beyond the agents included in your plan, at ₹750 per seat per month.
    ₹750/seat · charged separately
★ MOST POPULAR

Pro
The most-loved plan for growth marketers: adds scheduling, click tracking and budget analytics for serious retargeting.

Growth Marketer

₹2,000/ month
Billed annually
Get started
Additional 18% GST chargeable

PER TEMPLATE MESSAGE

Marketing₹0.95
Utility₹0.15
Authentication₹0.15
ServiceFree

FEATURES

  • All Basic features, plus:
  • Up to 100 Tags & 20 Custom Attributes
    Higher segmentation limits: up to 100 tags and 20 custom attributes.
  • Create 10 Audience Segments
    Combine multiple attributes & tags to create segments of your audience, like "Customers in India", "Customers in USA" or "Hot Leads", and target the whole segment in your broadcasts & retargeting campaigns in one go. Pro includes 10 segments.
  • Campaign Scheduler
    Schedule broadcasts in advance to send automatically at your chosen date and time.
  • Campaign Click Tracking
    See exactly which recipients clicked the links or buttons in a campaign.
  • Smart Agent Routing
    Automatically assign each incoming chat to the most suitable available agent.
  • Campaign Budget & Analytics
    Track spend, delivery, reads and ROI for every campaign in one view.
  • Project APIs
    The most-loved plan for growth marketers: adds scheduling, click tracking and budget analytics for serious retargeting.
  • Custom Agent Rules
    Set rules for how chats are auto-assigned and handled across your agents.
  • Carousel Template Click Tracking
    Track clicks on each individual card of your carousel template messages.
  • CSV Campaign Scheduler
    Schedule broadcasts in advance to send automatically at your chosen date and time.
  • User Access Control
    Control what each team member can see and do with role-based permissions.
  • Automatic Failed Message Retry
    Failed messages are retried automatically so more of your campaign actually gets delivered.
  • Add Time Delay in Chatflow
    Add natural pauses between automated messages in a chatbot flow.
  • Add Timeout in Chatflow
    If a user stops replying mid-flow, the bot takes a fallback action after a set time.

ADD-ONS

  • AI Chat Agent
    A WhatsApp AI agent that understands and replies to customers in natural language, with knowledge base Q&A, long-term memory and tool calling. Purchased separately on top of any plan.
    ₹3,500/month · charged separately
  • Chatbot Flows
    Keyword and rule-based chatbot flows with a drag-and-drop builder, WhatsApp cart management and catalog sharing. Purchased separately on top of any plan.
    ₹2,500/month · charged separately
  • Team Members
    Add extra agent seats (team logins) to your shared inbox beyond the agents included in your plan, at ₹750 per seat per month.
    ₹750/seat · charged separately

Premium
For expert marketers, an automation, reporting and privacy layer on top of Pro: number masking, downloadable reports, template TTL and faster sending.

Expert Marketer

₹5,000/ month
Billed annually
Get started
Additional 18% GST chargeable

PER TEMPLATE MESSAGE

Marketing₹0.90
Utility₹0.13
Authentication₹0.13
ServiceFree

FEATURES

  • All Pro features, plus:
  • Priority Support
    Faster, prioritised responses from the GB Tick support team for Premium accounts.
  • Higher speed: 250 messages/sec
    Raises broadcast sending speed from 40 to 250 messages per second, so large campaigns go out much faster.
  • 1 Owner + 9 Agents included
    One account owner plus nine agent logins for the shared inbox; extra agents are ₹750 per month each.
  • Number Masking
    Agents see only the last 4 digits of customer numbers across chats, lists and exports. The owner still sees full numbers.
  • 250 Tags & 50 Attributes
    Raises segmentation capacity to 250 tags and 50 custom attributes.
  • Create 50 Audience Segments
    Combine multiple attributes & tags to create segments of your audience. Premium includes 50 segments.
  • Download Reports
    A full suite of downloadable reports (Campaign, User, Overview and Opt-in/Opt-out) for deep campaign analysis.
  • Template TTL
    Set a delivery window on a template. If the user is offline beyond it, WhatsApp stops trying, so OTPs and reminders never arrive late.
  • Turbo Onboarding
    Fast-tracked, priority setup assistance to get your account live quickly.
  • 1 Webhook
    A real-time connection that pushes WhatsApp events (messages, statuses) to your own systems as they happen.
  • Message Duplicate Contacts in CSV
    Allow the same number to appear more than once in a CSV broadcast so it receives the message multiple times.
  • Multiple Meta-Ad Chatflow Trigger
    Connect more than one Click-to-WhatsApp ad to a single chatbot flow.

ADD-ONS

  • AI Chat Agent
    A WhatsApp AI agent that understands and replies to customers in natural language, with knowledge base Q&A, long-term memory and tool calling. Purchased separately on top of any plan.
    ₹3,500/month · charged separately
  • Chatbot Flows
    Keyword and rule-based chatbot flows with a drag-and-drop builder, WhatsApp cart management and catalog sharing. Purchased separately on top of any plan.
    ₹2,500/month · charged separately
  • Team Members
    Add extra agent seats (team logins) to your shared inbox beyond the agents included in your plan, at ₹750 per seat per month.
    ₹750/seat · charged separately

Enterprise
Tailored for large organizations: custom infrastructure, volume messaging rates, dedicated account management and enterprise SLAs.

Custom Solutions

Custom
Tailored to your needs
Talk to Sales
Additional 18% GST chargeable

FEATURES

  • All Premium features, plus:
  • Custom Messaging Speed (1,000+ msg/sec)
    High-throughput dedicated infrastructure for mega campaigns.
  • Unlimited Agents & Custom RBAC
    Unlimited team logins with custom role permissions and department access.
  • Dedicated Account Manager & 24/7 SLA
    Dedicated success manager, custom onboarding and guaranteed response SLAs.
  • Custom Integrations & Webhooks
    Bespoke integrations with internal ERPs, CRMs and custom webhooks.
  • Enterprise Security & Audit Logs
    Single Sign-On (SSO), data residency options and full security audit logging.

WhatsApp Business API Conversation Cost Pricing

Meta charges per template message based on the category. Marketing: ₹0.99/msg · Utility & Authentication: ₹0.17/msg · Service: Based on Plan (within 24-hour window).

🌍

For Businesses Outside India

Explore International Pricing (Dollar) & country-wise WhatsApp conversation pricing. Messaging costs vary by your user's country.

Explore International Pricing

Important Pricing Terminologies

Let's make WhatsApp API Pricing easy to understand for you!

🕐

Customer Service Window

When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can respond freely without additional charges - with any free form messages. Utility templates delivered within this window won't be charged.

✅

Unlimited Free Service Messages

Each business using GB Tick receives Unlimited FREE service messages. Businesses can reply to user messages without incurring any charges; it's completely FREE.

📣

Marketing Messages

Marketing messages include all promotional messages, offers, product updates. Each marketing message delivered costs ₹0.99 / message (for Indian users).

🔔

Utility Messages

Utility messages are transactional in nature and include messages for delivery updates, transaction receipts, reminders and more. Each utility message delivered costs ₹0.17 / message (for Indian users). Utility templates delivered within a customer service window won't be charged.

🔒

Authentication Messages

Authentication messages include messages used for verification purposes such as OTP, account registration and account recovery. Each authentication template message delivered costs ₹0.17 / message (for Indian users).

💬

Service Messages

Service messages includes all user-initiated messages related to customer support, chatbot support & queries asked by users. Service conversations are FREE for all businesses using GB Tick.

We love our customers. We do everything to help you achieve your goals as fast as possible

  • Free onboarding session
  • WhatsApp API setup assistance
  • Ongoing priority email and chat support
  • Free Developer APIs and Webhooks
  • Access to private customer community
210,000+Businesses worldwide
68+Countries served
💚 Get started

Compare plans and features

All plans include Unlimited Users (MAUs). You only pay for WhatsApp Conversation Charges.

Features Free Basic Pro ⭐ Premium Enterprise
Core Features
Team Members 1 Owner 1 Owner + 5 Agents 1 Owner + 5 Agents 1 Owner + 5 Agents Custom
Additional Agents - ₹750/mo ₹750/mo ₹750/mo Custom
WhatsApp Numbers 1 1 1 1 Unlimited
Tags 0 10 100 500 (Unlimited) Unlimited
Custom Attributes 0 5 20 100 (Unlimited) Unlimited
Segments 0 5 20 50 (Unlimited) Unlimited
Contacts Import Unlimited Unlimited Unlimited Unlimited Unlimited
Messaging & Broadcasts
Unlimited Broadcasts ✓ ✓ ✓ ✓ ✓
Shared Team Inbox - ✓ ✓ ✓ ✓
Campaign Scheduler - - ✓ ✓ ✓
Retargeting Campaigns - - ✓ ✓ ✓
Link Click Tracking - - ✓ ✓ ✓
Smart Agent Routing - - ✓ ✓ ✓
Automation & Chatbots
QR Showroom Kit ✓ ✓ ✓ ✓ ✓
WhatsApp Link & QR Generator ✓ ✓ ✓ ✓ ✓
Drag & Drop Chatbot Builder - Add-on Add-on Add-on Add-on
WhatsApp AI Agent Builder - Add-on Add-on Add-on Add-on
WhatsApp Catalog & Payments - ✓ ✓ ✓ ✓
Integrations & API
Shopify & WooCommerce - ✓ ✓ ✓ ✓
Razorpay Integration - ✓ ✓ ✓ ✓
Project APIs - - ✓ ✓ ✓
Developer APIs & Webhooks - - ✓ ✓ ✓
Custom Integrations - - - - ✓
Support & Services
Standard Support ✓ ✓ ✓ ✓ ✓
Free Onboarding Call ✓ ✓ ✓ ✓ ✓
Priority Support - - - ✓ ✓
VIP Onboarding - - - ✓ ✓
Dedicated Account Manager - - - - ✓
Custom SLA - - - - ✓

FAQ

Frequently asked questions answered

Meta charges per template message based on the category. Marketing: ₹0.99/msg · Utility & Authentication: ₹0.17/msg · Service: Based on Plan (within 24-hour window).
WhatsApp has shifted from per-conversation to per-template message pricing. Now, you'll pay only for each template message sent - giving you clearer control over messaging costs.
Unlimited Users means there is no limit on the number of Monthly Active Users (MAUs) you can connect with in a month. Be it a thousand users, hundred thousand users, or a million users - you can connect with as many users as you want! You'll just need to pay for the WhatsApp Conversation Charges.
Yes, WhatsApp Conversation Credits are recharged and managed separately. Every time you send a template message, the price of that template message is deducted from this recharge. This price varies according to user's country. For Indian Users, you'll be charged ₹0.99 / Marketing template, & ₹0.17 for Utility / Authentication template.
A Messaging session window starts when a user sends your WhatsApp Business Number a message and lasts for 24 hours from the most recently received message. You can intervene/respond with ANY kind of message within these 24 hours. Utility templates delivered within this window won't be charged.
All billings are Pre-paid.
You can Import Unlimited Contacts to the GB Tick dashboard. You're only charged for the WhatsApp Conversations you initiate with a user.
No. GB Tick doesn't charge a single penny to procure the WhatsApp Business API for a Brand/Business. Businesses can procure the API completely free through GB Tick.
Upgrades and Downgrades work on a pro-rata basis.
WhatsApp Conversation Credits are needed to send messages to your customers on WhatsApp. These credits are charged directly by Meta. You get ₹50 worth of WhatsApp Conversation Credits when you sign up on GB Tick. These can only be used to send a broadcast to up to 9 users in one go. To send messages to more people, you must recharge your WCC Balance. A minimum of ₹10 (for INR pricing) / $1 (for USD pricing) is required to keep chatbots & automation working.