Create your first template
What is a message template?
Message templates are pre-approved message formats required by Meta to initiate conversations outside the 24-hour customer-service window. They are created in GB Tick and submitted to Meta for approval.
Create a template
Go to Templates → New Template. Choose a category (Marketing, Utility, or Authentication), write your message body with optional variables like {{1}}, add header and footer text, and attach buttons if needed.
Submit for approval
Click Submit to Meta. Approval typically takes a few minutes for Utility and Authentication templates, and up to 24 hours for Marketing templates. GB Tick syncs the status automatically.
Use variables
Variables like {{1}} and {{2}} are placeholders filled at send time with contact-specific data, e.g. a customer's name or order number. Always include a sample value when submitting.