Docs/Broadcast Campaigns/Template variables
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Template variables

Broadcast Campaigns

What are variables?

Variables are placeholders in your template body marked as {{1}}, {{2}} etc. At send time, GB Tick replaces each variable with contact-specific data from your CSV or audience segment.

Mapping variables

In the broadcast builder, you map each variable to a CSV column. For example, {{1}} → column 'First Name', {{2}} → column 'Order ID'.

Fallback values

Set a fallback value for each variable in case a contact's CSV row is missing that data. This prevents sending blank or broken messages.